Looney Labs Icehouse Mailing list Archive

Re: [Icehouse] the marketing / production perspective

  • FromBrian Campbell <bpcam0@xxxxxxxxxxxxxxxxx>
  • DateThu, 26 Jan 2006 16:12:49 -0500
On Jan 26, 2006, at 12:02 PM, Kristin Looney wrote:

was:  Re: [Icehouse] Multiple Colors vs. Monochrome Treehouse

Thanks Brian for all these detailed thoughts and ideas... Andy let you guys in on a lot of our inner plotting and scheming in this message you replied to, and it's really helpful to be able to get a glimpse inside the thoughts of a pyramid fan to see what you are thinking.

Here is some feedback from a Kristin perspective...

Well, thank you for your detailed, informative reply. I have a much better understanding of what the issues are now, and much more appreciation for how much a single-stash game like Treehouse will help. I've always known that a sub-$10 set would help, and that the smaller form factor would be nice, but I didn't realize quite how much the warehousing costs factored into that.

Anyway - I hope this message has given you some insight on the complexity of our pyramids problems from a marketing/production perspective!

Yes, this was very informative, thanks!


What can you, the pyramid fan do to help the pyramids?

1) When today's web site goes up (probably tomorrow) - take a close look at Andy's new version of the Treehouse rules. Show it to your dad or your sister or a friend who doesn't play games much, and see if they can figure out the game from the rules. We want these rules to be as accessible as possible to a much larger market than the pyramid fans on this list - and we don't have a lot of time.

Yep, will do. I've been waiting for a couple of revisions to go by before trying the rules cold on someone who doesn't do much gaming. The first rules were just too confusing, the second rules were much better but still needed some clarification, and by the time I see the third set, I won't be a very good judge because I'll have some of the details, so I think by then I'll try getting some non-gamer friends to try and play straight from reading the rules.

2) Sign up as a rabbit if you have not already, and look for places near you that you might help promote the pyramids. Go play Treehouse at your local game store when it comes out - and help make sure that your stores owner and customers learn about all the other great stuff they can play with these wonderful little pyramids.

I'm wondering if we might want to to prerelease events. We can play Treehouse with components we already have, and it would give people a sense of being in on something new and cool. I know that lots of my friends get really excited about Magic: The Gathering prereleases, although admittedly that is a very different sort of thing, and they are all Magic addicts already, rather than new customers.

3) Get involved with the Icehouse Wiki - and help us promote the new way that pyramids are sold. When a new fan comes to the web looking for more info about this Treehouse set they just picked up, what will they find? Help them discover the amazing world the pyramids have to offer them...

Yes! Please do get involved with the Icehouse Wiki. I try to work on it as much as I can, although I wish I could do more. It's really coming along nicely, though, and has some real potential, although we are having to deal with spam a little more often than I'd like.

4) Promote Fluxx too. As much as we need to build the market for the pyramids before we can make the new mold, it will still be Fluxx sales that give us the cash we need to make that mold. Promoting Fluxx will actually help the pyramids more in the long run, odd as that might sound.

Yeah, I understand that. Luckily, I love Icehouse and like the card games, and my girlfriend loves the card games, so together we get a chance to play and demo all of them a lot.

Thanks to everyone for all the feedback on the rules!

Thanks to the Looneys for the great games, and the tireless work on and promotion for the whole Icehouse system!

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