http://www.molokaitimes.com/articles/641994114.asp
One advantage of not selling direct is it greatly simplifies what is needed to have a presence at more conventions, since if you aren't trying to be a retailer, you can use a mostly volunteer workforce at these events. Looney Labs has a volunteer force called "Bunnies" that is something to behold. Not a week went by when I had a store that I wasn't contacted by a Bunny about doing an in-store demo for one of their games. I'm not sure how they accomplish such a devoted group of volunteers, but it is an invaluable asset to them and I wanted to see how to replicate it.
-- Elliott C. "Eeyore" Evans eeyore@xxxxxxxx