Looney Labs Rabbits Mailing list Archive

Re: [Rabbits] wwNEWS - Back To the Future! / New Hires /

  • FromNimrod Jones <nimrod.jones@xxxxxxxxxxxx>
  • DateFri, 21 May 2010 01:46:11 +0100
While I actually don't have a problem with a company's need to re-brand themselves somewhat, and it'll take a little getting used to, I think, to be honest, Assistant is a bit of an upgrade to a Rabbit, really. If you stop and think about it, the Rabbits are the ones being experimented on while the Assistants are the ones doing the experimenting. However, I think "Lab Assistant" is a little bland by itself and I think "Mad Lab Assistants" at least retains some of the zany quality that's come to be expected and characterises the company.

Mad Lab Assistant sounds fun to a gamer. Lab Assistant sounds fun... to a scientist.

My thoughts, anyway,


On 21 May 2010 01:27, Jeff Wolfe <jwolfe@xxxxxxxx> wrote:
>Origins is looming and we didn't want to drop this on our fans at the show.

Thank you.  Origins is crazy enough without having to adjust to something
like this in the middle of it.

I wouldn't say I'm happy about the change, but I saw the fan club web site
slowly changing and so was not particularly surprised to see the word
"rabbit" retired.  The name "Lab Assistant" is bland, even antiseptic, but
there may well not be any suitable names that would be better.  I suppose
I'll get used to it in time.

Rabbits mailing list
Rabbit Wiki:

Current Thread