Lots of good information in that article. An important point is that it isn't all-or-nothing: Reducing the amount of meat you eat has an environmental impact. The more you reduce, the better, but *any* reduction helps. My partner and I gave up meat for Lent in 2002. You can read our diary of the experience here: http://www.earthlingshandbook.org/soylent.html Giving it up temporarily helped to motivate us, because knowing that we only had to wait until Easter enabled us to think, "It's not that long! We can do it!" Meanwhile, learning to eat without meat made a permanent change in our habits; we do eat occasional meat now, but we've never gone back to eating as much as we did before that Lent, because we've realized that we just don't need it. Also, for me at least, abstaining made me more able to recognize when eating meat was the cause of minor digestive and metabolic troubles. Even if you are not Christian, I think giving up something for Lent can be a very enlightening experience. If not meat, try giving up something else you do that's bad for the environment, like driving a car or buying overpackaged take-out food. You might find you can get along without it. ---'Becca