I just saw this interesting press release:
http://biz.yahoo.com/prnews/070405/dcth027.html?.v=91
Discovery Communications to Dedicate 24-Hour Television Network Exclusively for the Environmentally Conscious Lifestyle
SILVER SPRING, Md., April 5 /PRNewswire/ -- Discovery Communications Chief Executive David Zaslav today announced Discovery PlanetGreen, a global, cross- platform initiative including the first-ever 24-hour television network dedicated solely to green lifestyle programming. The initiative also includes a $50 million investment in new original content and a robust multi-platform offering with interactive tools and comprehensive "how-to" resources. The announcement will be made at the Discovery Communications Upfront presentation at New York's Lincoln Center.
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Beginning in 2008, Discovery Home Channel will re-brand as the first 24-hour green channel in the United States. The network, expected to debut in over 50 million U.S. homes, will be dedicated to the highest quality programming for a green lifestyle. The network's content will provide entertaining, authentic and quality information for such categories as eco-design, organic food and green architecture.
- Robin