Another variant is to play through the deck once, collecting Goals as you fulfill them, and the player who collects the most Goals wins. (I think I saw that described on BoardGameGeek.com.) We did that once when my wife hadn't played Fluxx in a long time. She was first, and played All You Need Is Love; second was my daughter, who played Love and won. We laughed, and switched to most-Goals mode and kept playing.