Looney Labs Fluxx Mailing list Archive

Re: [Fluxx] new Holy Fluxx pitch pages

  • From"Timothy Hunt" <games@xxxxxxxxxxxxxx>
  • DateTue, 21 Nov 2006 13:16:53 -0600
OK, I'm a new Rabbit, so please excuse me if what I say has been
repeated elsewhere...

Who is that page aimed at?  is it for the punter or retailer?

I'm guessing the retailer, given the "buy it" link goes through to a
page that suggests a display set.  However, in my opinion, it looks
like that first page is suggesting "Hey, buy Christian Fluxx - only $2
(just look at the price circle on the info card)" and then the next
page it's much more clear that you need to buy a Fluxx deck too.  But
if I were a retailer, what's the incentive for me to buy a $2
expansion for $2?  I can't mark it up, as the price is listed on the
expansion itself.  But I also may not have any idea how well it might
sell, and thus not be tempted to get the display box.  ANd what's the
size of the display box?  Maybe it wouldn't work with my set up.  If
you really are aiming it at retailers, they need some incentive to be
able to make their first purchase worth it.

A suggestion, then, might be something like:
"Interested?  Not sure?  Want to know more?  Request a free
demonstration" and then a for where they can enter their details, and
then Carol can find a local demo rabbit to contact the store to
arrange to go in and demo the game.

You might also want to add in the main text something about it
bringing families together (which is typically a fairly big value in
Christian and Jewish households).  The side bar has "addictive fun for
the whole family" which conveys that it's suitable for everyone, but
(to my mind) doesn't convey that it is a great way to bring family
together around the table.

Just some thoughts..

RabBrit (and Christian)

On 11/21/06, Kristin <kristin@xxxxxxxxxxxxxx> wrote:
so we've got two new pages up:


and they have a basic description of what Fluxx is... and I was
thinking to add in some testimonials...

what else can we put on these pages to help them speak to
an audience that has never heard of Fluxx but find their way
to this page due to advertising they find in Christian or
Jewish settings?

What else are you looking for on such a page, Laurie?


--On November 8, 2006  Kristin <kristin@xxxxxxxxxxxxxx> wrote:

> --On November 8, 2006 "Laurie J. Rich" <knitmeapony@xxxxxxxxx> wrote:
> > To sell to a WHOLE new group -- not gamers, not Looneyfans, not geeks
> > even -- we really need a basic one-page here's-what-the-game is.  I
> > can demo 'til I'm blue in the face ... but I have to get invites to
> > demo at Christian groups first, and I have to explain what I want to
> > demo to get that invite.
> Yes - we need a completely new page, that is a single source for
> everything we want to say to a new person who just heard about
> Christian Fluxx that talks about both the game and the expansion
> and links to an easy way to buy them both from us online, and links
> to the tell-a-store page to encourage them to help us find a store
> near them to sell it once they get hooked.
> That's the better page I was talking about needing to build. And
> we need one very similar for Jewish Fluxx, but that talks in
> language that speaks in words that speak to Jews, versus words
> that speak to Christians.
> THEN we can ask our Christian and Jewish rabbits to talk about
> Fluxx, and point to these new pages, on websites and mailings
> lists that they frequent where others who might be interested
> might hear them.
> > Er, if you dig.
> I totally dig.
> > I'll try to put something together when I get home tonight.
> Awesome!  I look forward to seeing what you come up with!
> (I myself need to spend my evening continuing to wrangle the
> mailing list for our holiday gift which will go out soonish.
> But, SHHHH...  It's a secret - so don't ask!!!)
> Thanks Laurie!  Thanks Carol!
> -Kristin (of the Looney variety)
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