Looney Labs Fluxx Mailing list Archive

Re: [Fluxx] new Holy Fluxx pitch pages

  • FromKristin <kristin@xxxxxxxxxxxxxx>
  • DateTue, 21 Nov 2006 15:03:16 -0500
The earlier discussion was about pitching to retailers, yes, but
we switched gears and are trying to build a page that we can point
random consumers to that pitches the game and the expansion.

(and then a rabbit who is suggesting that they set up a demo
someplace could also point here to tell the owners of the venue
they want to demo at something about what it is they want to demo)

So the audience for these pages is consumers. We have banner ads on
Boardgamegeek that point here - and plan to put some ads up on some
Christian and Jewish web sites as well...

The 5 deck deal is only a 20% discount, so definitely not for retailers.
I changed it to day '5 deck bundle' instead of '5 deck display' to
help remove that sort of confusion - although I think much of your
confusion stemmed from knowledge of the earlier discussion.

My real question was looking for suggestions like your bringing families
together comment in your last paragraph...  I need to do another pass
on these pages to include a better pitch for WHY Fluxx is cool, and
why someone who has never heard of it would want to get a copy after
reading this page...

... if you pointed your pastor or minister (or rabbi) to this page,
and said you wanted to set up an event to play it and  teach it to
people at your church - what kinds of things would help him or her
think this was a cool thing for you to be demoing?  What would help
compel parents and grandparents to want to get this for their kids?


--On November 21, 2006  Timothy Hunt <games@xxxxxxxxxxxxxx> wrote:

OK, I'm a new Rabbit, so please excuse me if what I say has been
repeated elsewhere...

Who is that page aimed at?  is it for the punter or retailer?

I'm guessing the retailer, given the "buy it" link goes through to a
page that suggests a display set.  However, in my opinion, it looks
like that first page is suggesting "Hey, buy Christian Fluxx - only $2
(just look at the price circle on the info card)" and then the next
page it's much more clear that you need to buy a Fluxx deck too.  But
if I were a retailer, what's the incentive for me to buy a $2
expansion for $2?  I can't mark it up, as the price is listed on the
expansion itself.  But I also may not have any idea how well it might
sell, and thus not be tempted to get the display box.  ANd what's the
size of the display box?  Maybe it wouldn't work with my set up.  If
you really are aiming it at retailers, they need some incentive to be
able to make their first purchase worth it.

A suggestion, then, might be something like:
"Interested?  Not sure?  Want to know more?  Request a free
demonstration" and then a for where they can enter their details, and
then Carol can find a local demo rabbit to contact the store to
arrange to go in and demo the game.

You might also want to add in the main text something about it
bringing families together (which is typically a fairly big value in
Christian and Jewish households).  The side bar has "addictive fun for
the whole family" which conveys that it's suitable for everyone, but
(to my mind) doesn't convey that it is a great way to bring family
together around the table.

Just some thoughts..

RabBrit (and Christian)

On 11/21/06, Kristin <kristin@xxxxxxxxxxxxxx> wrote:
> so we've got two new pages up:
> <http://www.wunderland.com/LooneyLabs/Fluxx/Holy/Christian.html>
> <http://www.wunderland.com/LooneyLabs/Fluxx/Holy/Jewish.html>
> and they have a basic description of what Fluxx is... and I was
> thinking to add in some testimonials...
> what else can we put on these pages to help them speak to
> an audience that has never heard of Fluxx but find their way
> to this page due to advertising they find in Christian or
> Jewish settings?
> What else are you looking for on such a page, Laurie?
> -K.
> --On November 8, 2006  Kristin <kristin@xxxxxxxxxxxxxx> wrote:
> > --On November 8, 2006 "Laurie J. Rich" <knitmeapony@xxxxxxxxx> wrote:
> >
> > > To sell to a WHOLE new group -- not gamers, not Looneyfans, not
> > > geeks even -- we really need a basic one-page here's-what-the-game
> > > is.  I can demo 'til I'm blue in the face ... but I have to get
> > > invites to demo at Christian groups first, and I have to explain
> > > what I want to demo to get that invite.
> >
> > Yes - we need a completely new page, that is a single source for
> > everything we want to say to a new person who just heard about
> > Christian Fluxx that talks about both the game and the expansion
> > and links to an easy way to buy them both from us online, and links
> > to the tell-a-store page to encourage them to help us find a store
> > near them to sell it once they get hooked.
> >
> > That's the better page I was talking about needing to build. And
> > we need one very similar for Jewish Fluxx, but that talks in
> > language that speaks in words that speak to Jews, versus words
> > that speak to Christians.
> >
> > THEN we can ask our Christian and Jewish rabbits to talk about
> > Fluxx, and point to these new pages, on websites and mailings
> > lists that they frequent where others who might be interested
> > might hear them.
> >
> > > Er, if you dig.
> >
> > I totally dig.
> >
> > > I'll try to put something together when I get home tonight.
> >
> > Awesome!  I look forward to seeing what you come up with!
> >
> > (I myself need to spend my evening continuing to wrangle the
> > mailing list for our holiday gift which will go out soonish.
> > But, SHHHH...  It's a secret - so don't ask!!!)
> >
> > Thanks Laurie!  Thanks Carol!
> >
> > -Kristin (of the Looney variety)
> >
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