My votes: * Hole punched zipper bag packaging: Some re-close-able packaging is essential for storage and portability, even at a slightly higher cost. But as someone else said, if you can keep the MSRP in the $5 range, you should be fine. * Bar code on back of last card instead of paper wrap: This is a great idea, especially if it decreases printing / assembly costs. * Narrator script card: I consider it essential in any game with first time players, and good, even with old hands. * Card to randomly determine moderator: I've never played that way. Usually, some charismatic leader just takes on moderating for several games in a row. * Etiquette card: It's a good addition if it doesn't increase printing costs, but not essential if it does. * Looney Labs branding on cards (e.g., web address in border): This is essential, and in my opinion, long overdue. * Other published versions: I don't have enough experience to say one way or the other whether the additional roles are fun, annoying, wonderful, broken, or anything else. But I do realize that it's probably as much a political issue as anything else, and customers will fall on both sides. You'll have to make some tough choices if you want to win over people who would rather buy the other brands (at three or four times the price), for whatever reasons. Maybe they like the extra roles, or even some of them? Maybe they like the square shaped cards? Maybe they like the color illustrations or linen finish? Maybe they like white borders better than black because they wear better? And some customers are simply so biased that they will always choose this company over that company, no matter what you do. Clark