Let me be blunt. I agree with Stephanie and Seth. I think that over the past couple of years, in an effort to restructure the organization, Looney Labs has lost its brand identity and ultimately its way. Demolishing the old Rabbit program before a replacement was ready and then after such a long wait bestowing the inglorious moniker of Lab Assistants on a disenfranchised fan base are clear signs that Looney Labs does not value us fans the way it used to, which is a real shame.
As a Rabbit, I felt like I was a part of something special. As a Lab Assistant, I feel like I would be a tool of an unfeeling megacorporation, which only reinforces my discontent with the direction the company has taken.
On Wed, May 19, 2010 at 8:55 AM, Kristin Looney <kristin@xxxxxxxxxxxxxx>
I totally understand... and we know how hard this transition is
going to be for many of our long time Rabbits... but I hope that
our reasons for why we want to make the change make sense to you.
Here is the announcement that Stephanie is referring to:
Please trust me when I say this is not a decision we have made
lightly! The change will be a slow process... starting with
the launch of the new web site we are working hard on right now.
Expect to hear more about this in the coming months...
-Kristin "Mamma Rabbit" Looney