> I've noticed (while browsing at the NYC gaming store, The Complete > Strategist), that there's a minor problem with the Treehouse > packaging: It's too similar to Icehouse! > > It's entirely possible for a store (or at least, its clerks; > presumably, this is less likely for their buyers) to think that > Treehouse is, rather than an entirely new stand alone game, just more > Icehouse tubes. Which makes it far less likely that they'll position > it in a way that makes it likely that people will notice it as a new > game! Sometime to keep in mind? I thought about that, too. For expanding markets, it might be worth it to have packaging that really calls out the colorful pyramids in different colors and sizes. I was looking at the packaging for a cheap little simple game called Toss Up by Patch Products (four bucks at Target) that consists of ten dice. They fit nicely in a fairly boring tiny plastic case for portability, but the packaging boldly shows the colorful dice all about in different orientations, making for a visually exciting display. (http://img.shopping.com/cctool/PrdImg/images/pr/177X150/00/01/e5/0a/cc/3178 7724.JPG) If Treehouse were packaged in a similar manner, such that the beginning house formation is actually laid out under the plastic and two or so other colors (or all!) are laid out under the plastic in various formations, it would be MUCH more eye-catching and appropriate for large markets (like the game end cap where Toss Up and Uno and Cinq-o sit at Target). I know it would mean an investment to create such packaging, but I bet it would pay dividends in increased sales, and since you'd want to include the stash tube (to have the rules sticker and to hold the pyramids once the package is opened, a mini catalog of Looney Labs products could be rolled up inside. :) Topher