Looney Labs Icehouse Mailing list Archive

Re: Re: [Icehouse] Marketing (was: What about Volcano?)

  • From"Mark Crane" <craniac@xxxxxxxxx>
  • DateThu, 2 Mar 2006 07:30:05 -0700
"Okay, wow.  Perhaps I'm misreading you, but you appear to think I believe Christians are stupid.  Speaking as a Christian, I assure you that (though I think we can be as silly and misguided as anyone else) I do not think that we are dumb as a whole."

No, I think the mom confused the beer with the game, and that it had nothing to do with her religious beliefs.  I don't think there's anything stupid about trying to keep your underaged kids from drinking.  I was just trying to point out that it was not inconceivable for her to misunderstand what her son was asking for--it was meant as a defensive comment, to dilute the occasional stereotyping that occurs.

On 3/1/06, Jeremy Lewis (home) <paxdraxus@xxxxxxxxxxxxx> wrote:
Cool deal.  We agree and disagree.  Not so uncommon nowadays.


At least we both agree that we like Icehouse.

> I still fail to understand her fears.  I don't see how having a game
> shares the name of a beverage alchoholic or otherwise will lead your
> or daughter to drink that beverage.  That is like thinking that
> Coke will lead you to snorting cocaine.

...or like thinking that just hearing a product brand name enough will
people want to buy that product.  Oh wait... that DOES happen.  If it
didn't, large companies wouldn't continue to pour money into advertising

campaigns that work that way.

> I was not concerned by her intitial confusion, but rather that her
> remained the same after research and deliberation.

While I personally think the lady in question was being tad
in this case, I definitely understand what she was concerned about and
her concern over brand name similarity could remain even after research,

deliberation and (I assume) the conclusion that the game had ntohing to
with beer.


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