Looney Labs Icehouse Mailing list Archive

Re: [Icehouse] Wherefore 3HOUSE?

  • FromNick Lamicela <nupanick@xxxxxxxxx>
  • DateSun, 9 May 2010 20:46:51 -0400
I disagree. Some small-box games are popular, too. Look at the new, slimmer boxes for Uno, or the pocket-size case for Pass the Pigs, or the minimalist-yet-goofy "bananagrams" case. I will admit that many of my own favorites are "big box" games, but they usually require a big box because of the complexity of the board or number of pieces. For example, the OOTS board game, Settlers of Catan, and Khet come in boxes that are almost as tightly packed as possible, but still rather large in comparison to their simpler kin.

I guess the goal here is to further reinforce the formula "Icehouse ~ Playing Cards." Maybe make a cardstock sleeve that goes around the tubes, with a picture of a pyramid set on the front. This has the advantage of looking sort of like the way playing cards are packaged: tight cardboard case with a picture of the product on it. Of course, then you're not showing off the pyramids as well because they're hidden by the packaging. What's the trade-off?

Also, as far as the posters go, I like the way Andrew's rules diagrams work, like in Pink Treehouse, Ice-7, and 3House, with the little pictures and footnotes interspersed with the rules summary, and a conversational tone. Maybe we could do something like that for a color poster? It'd be like "Hey, what are these pyramid thingies?" under that is a picture of someone holding a handful of pyramids with a confused look over their head. And under that is the traditional "deck of cards" metaphor, with pictures to illustrate. Finally at the bottom, if the reader is still interested, they'll see some websites where they can learn more, a disclaimer about the copyright on the pyramids that ties them to looney labs, and maybe a "related products" list in case they've played a previous Looney Labs game and want assurance that this is the same fun-quality stuff.

On Thu, May 6, 2010 at 9:30 PM, Christopher Hickman <tophu@xxxxxxx> wrote:
On May 5, 2010, at 11:40 AM, David L. Willson wrote:

I believe in the current minimal packaging (no trash) model of marketing. I don't need more crap to throw away, and I enjoy coming up with newer, better ways to carry my kit around.

The stark truth of the matter is that without a big box with a bunch of wasted space, it won't sell as well next to other "big box" games.  It's just a fact that people judge games by the box, and if it's three tubes of Treehouse shrinkwrapped together next to a nice cardboard box like Dominion, it's not going to compare well.  Sorry, but it simply needs to be boxed like Zendo was to market well.

Look at the bright side, though:  More room for pretty artwork! :)


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